Brand Identity / Web · 2026
Aura
Repositioned a skincare challenger with a premium identity and commerce-first website.
Outcome Signals:+42% conversion-31% bounce rate+58% lead quality+24% AOV
Selected Work
Projects that prove taste and performance can coexist.
Each engagement is designed around strategic intent: clearer messaging, stronger user flow, and an experience that drives action.
Product Design · 2025
Kinesis
Designed a mobile platform that reduced onboarding drop-off and improved activation.
Outcome Signals:+42% conversion-31% bounce rate+58% lead quality+24% AOV
Art Direction · 2025
Vesper
Built a visual campaign system spanning social, paid media, and launch pages.
Outcome Signals:+42% conversion-31% bounce rate+58% lead quality+24% AOV
E-Commerce · 2024
Nova
Rebuilt checkout and merchandising flows to increase conversion and average order value.
Outcome Signals:+42% conversion-31% bounce rate+58% lead quality+24% AOV
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